GLOBAL HOT LINKS malmo, sweden

“No silly trips” campaign

Recent report from Grist mag. on-line:  “A clever public health campaign in Malmö, Sweden, is getting people onto bikes by making them feel silly for driving short distances when they could bike instead. The campaign was launched four years ago with the goal of getting people to stop using their cars for journeys of less than 5 kilometers, or about 3 miles….”

Malmö, is about the same size as Charlotte. It was named on a list of 15 green cities by Grist  in 2007. To read the entire article and see the video, CLICK: Day tripping.


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