END OF THE CAR CULTURE

A generational change…or just a blip ?

Jack Neff argues in Advertising Age mag that …..”The internet has wreaked havoc on the music industry, airlines and media, but it just may be doing the same thing to automobiles…It’s a rarely acknowledged transformational shift that’s been going on under the noses of marketers for as long as 15 years: The automobile, once a rite of passage for American youth, is becoming less relevant to a growing number of people under 30. …” To read the entire article CLICK: Car Killers.

Beach reading ? Try urbanist Richard Florida’s new book The Great Reset, How New Ways of Living and Working Drive the Post-Crash Prosperity. Solid but not too sultry.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: