A generational change…or just a blip ?
Jack Neff argues in Advertising Age mag that …..”The internet has wreaked havoc on the music industry, airlines and media, but it just may be doing the same thing to automobiles…It’s a rarely acknowledged transformational shift that’s been going on under the noses of marketers for as long as 15 years: The automobile, once a rite of passage for American youth, is becoming less relevant to a growing number of people under 30. …” To read the entire article CLICK: Car Killers.
Beach reading ? Try urbanist Richard Florida’s new book The Great Reset, How New Ways of Living and Working Drive the Post-Crash Prosperity. Solid but not too sultry.